FAKFARER

Sunglasses & Optical Collection

Fire Walk with me

Watch FAKFARER film-campaign this fall

The fire of thought, the motion of hand changes the usual trajectory of line and the new form is born. On one hand, it seems recognisable, yet the other strays from the canonical image and gives it new features. What seemed to be constant and familiar, finds sharpness and individuality. It goes beyond the brink, is refracted, and gives way into a new story, new limits of the possible and the conceivable.

So do words. Refracted through time, culture and the individuality of the carrier, they acquire new meanings. In the XV century the word “wayfarer” was used to describe a traveler, more specifically, a person, that travelled on foot. Today, the opportunities for travel are infinitely more vast. We can discover new worlds without having to move at all. Covering thousands kilometre distances in one day, making dozens of handshakes in one movement of the hand, and crossing borders in one click.

FAKBYFAK interplays with the classics, yet it sets a new direction for well-known wayfarer shape. The FAKFARER collection is dedicated to the people who travel and change the rules and trajectories, open new worlds with the assistance of advanced technologies, knowledge and force: the force of energy, the force of overcoming, the force of mind and synergy. The magic of our message to these people is encased in the frame lines, and the phrase applied to the temple, that you would utter when going on a journey: “Fire, walk with me”. In that phrase is something, that connects us to these people and connects them to each other.

Il fuoco del pensiero, il movimento della mano cambia la consueta traiettoria della linea e nasce così una nuova forma. Da un lato, sembra riconoscibile, ma al tempo stesso si allontana dall'immagine canonica dandole nuove caratteristiche. Ciò che sembrava essere immutabile e familiare, trova nuova nitidezza ed individualità. Va oltre il confine, lasciando lo spazio ad una nuova storia, e a nuove possibilità dell’immaginario.

Così fanno anche le parole. Riflesse attraverso il tempo, la cultura e l'individualità di chi le pronuncia, acquistano nuovi significati. Nel XV secolo la parola “wayfarer“ era utilizzata per descrivere il viaggiatore; più specificamente, una persona che viaggiava a piedi. Oggi, le opportunità di viaggiare sono infinitamente più vaste. Siamo in grado di scoprire nuovi mondi senza doversi muovere. Si possono coprire distanze chilometriche in un solo giorno, fare nuove amicizie e attraversare qualunque frontiera con un solo click.

FAKBYFAK interagisce con i classici, impostando una nuova direzione alla ben nota forma wayfarer. La collezione FAKFARER è dedicata alle persone che viaggiano e cambiano le regole e le traiettorie, scoprono nuovi mondi attraverso le tecnologie avanzate, la conoscenza e la forza: la forza dell’energia, del pensiero, della sinergia e la volontà di superare i limiti.

La magia del nostro messaggio per queste persone è racchiusa nelle linee di questo occhiale, e nella frase applicata sull’asta, che si potrebbe pronunciare quando si intraprende un viaggio: “Fuoco, cammina con me”. In questa frase c’è qualcosa che ci connette alle persone, e le connette a sua volta l’una all’altra.

MODEL 1
Optical & Sunglasses
52 ◻︎ 19 147 mm
MODEL 2
Optical & Sunglasses
50 ◻︎ 20 147 mm
God's hand or devil's whisper?
Model 1 | 19/01/01
Frame: Black
Lens: Antiglare crystal clear

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Model 2 | 19/02/01
Frame: Black
Lens: Antiglare crystal clear

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Model 1 | 19/01/11
Frame: Black
Lens: Solid Black

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Model 2 | 19/02/11
Frame: Black
Lens: Solid Black

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Horrifying dream or creepy reality?
Model 1 | 19/01/02
Frame: Dark Grey Crystal
Temple: Bottle Green Crystal
Lens: Antiglare crystal clear

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Model 2 | 19/02/02
Frame: Dark Grey Crystal
Temple: Bottle Green Crystal
Lens: Antiglare crystal clear

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Model 1 | 19/01/12
Frame: Dark Grey Crystal
Temple: Bottle Green Crystal
Lens: Warm Dark Green

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Model 2 | 19/02/12
Frame: Dark Grey Crystal
Temple: Bottle Green Crystal
Lens: Warm Dark Green

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Love letter or a curse?
Model 1 | 19/01/03
Frame: Dark Cherry Havana
Lens: Antiglare crystal clear

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Model 2 | 19/02/03
Frame: Dark Cherry Havana
Lens: Antiglare crystal clear

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Model 1 | 19/01/13
Frame: Dark Cherry Havana
Lens: Red October Gradient

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Model 2 | 19/02/13
Frame: Dark Cherry Havana
Lens: Red October Gradient

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Final touch or last chance to stay alive?
Model 1 | 19/01/04
Frame: Burning Sycamore Havana
Lens: Antiglare crystal clear

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Model 2 | 19/02/04
Frame: Burning Sycamore Havana
Lens: Antiglare crystal clear

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Model 1 | 19/01/14
Frame: Burning Sycamore Havana
Lens: Dry Blood Solid

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Model 2 | 19/02/14
Frame: Burning Sycamore Havana
Lens: Dry Blood Solid

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Cold or gloomy?
Model 1 | 19/01/05
Frame: Milky Gore Havana
Lens: Antiglare crystal clear

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Model 2 | 19/02/05
Frame: Milky Gore Havana
Lens: Antiglare crystal clear

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Model 1 | 19/01/15
Frame: Milky Gore Havana
Lens: Wallnut Olive Solid

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Model 2 | 19/02/15
Frame: Milky Gore Havana
Lens: Wallnut Olive Solid

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Red or bloody?
Model 1 | 19/01/06
Frame: Grey Crystal
Lens: Antiglare crystal clear

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Model 2 | 19/02/06
Frame: Grey Crystal
Lens: Antiglare crystal clear

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Model 1 | 19/01/16
Frame: Grey Crystal
Lens: Berlin Sky Solid

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Model 2 | 19/02/16
Frame: Grey Crystal
Lens: Berlin Sky Solid

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In love or in danger?
Model 1 | 19/01/07
Frame: Green Grey Crystal
Lens: Antiglare crystal clear

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Model 2 | 19/02/07
Frame: Green Grey Crystal
Lens: Antiglare crystal clear

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Model 1 | 19/01/17
Frame: Green Grey Crystal
Lens: Mint Chocolate Solid

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Model 2 | 19/02/17
Frame: Green Grey Crystal
Lens: Mint Chocolate Solid

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Bewitched or feared?
Model 1 | 19/01/08
Frame: Goldfrapp Havana
Lens: Antiglare crystal clear

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Model 2 | 19/02/08
Frame: Goldfrapp Havana
Lens: Antiglare crystal clear

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Model 1 | 19/01/18
Frame: Goldfrapp Havana
Lens: Pink Marble Gradient

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Model 2 | 19/02/18
Frame: Goldfrapp Havana
Lens: Pink Marble Gradient

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Watch FAKFARER film-campaign
this fall
to get the answers